Best Practices in 
Self Service Analytics

Understand Looker pricing and the key factors that impact total cost. Get insights for a fair comparison and practical guidance to help you budget effectively.

Learn when expert help can unlock deeper insights, scale your analytics, and drive smarter data-driven decisions.

Learn how Shearwater is transforming Looker support with a more accessible, human-centered, and effective model for companies of all sizes.

Discover the semantic layer, a vital component that simplifies complex data interactions, enhancing data quality and empowering self-service analytics across your organization.

Instead of forcing users into a chatbot experience, AI should be integrated where it actually enhances workflows - helping analysts iterate faster without the pressure of crafting the perfect prompt. We broke down why a chatbot-first approach doesn’t work for analytics and show how a better alternative looks like.

Building a robust self-service analytics strategy is no small feat, but it’s a crucial step for organizations aiming to unlock the full potential of their data. In this article, we’ll explore the Shearwater Framework—a proven approach to enable autonomy, streamline workflows, and foster a data-driven culture.

How Omni Analytics’ flexible, front-end focused approach redefines the traditional BI model by promoting business-driven analytics. We compare Omni’s methodology to Looker’s structured LookML, highlighting how creating safe spaces for ephemeral analytics can improve model usability, performance, and long-term success.